Blogs
Weblogs
Blogging
Bloggers
Business Blogs
Small Business Blogs
Blog Software
Blog Websites
Blog Advertising

Linknet Pages on
this site

Linknet Articles

Blogs and blogging for marketing

Banners-Canada.com - Beautiful vinyl banners printed with full color outdoor resistant printing. Include photographs, logos, special artwork. Banners shipped across North America. Ideal for many trade show applications, indoor backdrops, or to cover old outdated signs.

Blog Advertising is low cost and very effective. Get it at Business Webs - the Blog that features your site and is syndicated on at least 25 different sites.

For advertising information see Linknet Promotions. Get your text ad on hundreds of pages, including blogs and articles distributed on many websites.

Aggressive Linking with Blogs vs Link Spamming

by Rick Hendershot, Traffic-Advisor.com,Aggressive Linking Strategies, posted December, 2004.

Link spamming with blogs

A recent issue of WebProNews focused on how people are using Google's own free blogging service to take advantage of Google's lenient attitude towards link-heavy blogs. As one poster put it, "people are using Google's Blogger to set up dozens of free blogs and then setting up hundreds of keyword rich anchor text links to point to pages."

What makes this a questionable practice is that content like this is not intended to ever be read by anyone. It is simply a bunch of keywords and embedded links strung together for no purpose other than to impress Google's spiders.

This is similar in some ways to what has been called "google bombing". For years enterprising bloggers have been pushing their sites to the top of the listings for keywords like "Talentless Hack" or "Operation Clambake". The idea is to get lots of sites creating lots of posts that pack lots of links together in content that focuses on one or two keywords. Initial efforts were more of a game or a prank than serious attempts to deceive anyone.

But it was only a matter of time (probably about 24 hours) before this started to be used for commercial purposes. One of the most striking applications of link spamming is the program called "Search Engine Cloaker". You can set this program up on any website and it will spit out thousands of pages of jibberish stringing together reams of keywords and building in hundreds of links pointing to exactly the pages you want to promote.

Another example is your typical link directory — page after page of links serving no purpose other than to give outbound links in exchange for inbound ones. Of course in theory a link directory is a "resource directory" that gives web visitors useful information, and is even a kind of "endorsement" by the webmaster. But in fact, most link directories are never meant to be looked at. That means they fail the same test we have applied to blogs: this material is not intended to be read by anyone. That makes it spam.

Aggressive Linking with Blogs

Aggressive linking practices -- what has been called "Power linking" --is different. As I point out in my FREE Linking Course, there are quite a few fairly simple strategies almost anyone can implement that will give you lots of high value links on high value sites. These are sites with real traffic, so this content is meant to be read. You can't post meaningless jibberish on real sites. Webmasters will simply not tolerate it.

Of the four leading power linking strategies outlined in my course, the second easiest is creating a blog and posting interesting content that is keyword rich and packed with links. (The easiest is buying links from high value sites.) If you go ahead and try the power linking blog strategy, just keep this simple test in mind: "Is the material I publish in my blog meant to be interesting to readers?" If it is, then you're not engaging in link spamming. Go ahead and pack it with your most important keywords. And build in as many links as you can.

*You may have noticed that I don't come right out and condemn link spamming. Many people consider it "unethical". This sounds a bit self-righteous to me. I tend to think it is no more unethical than lining a construction site fence with election posters. In fact, as far as I know, the comparisons with advertising practices have not been adequately analysed, and I will attempt to do so in a future article. In my opinion these practices are not so much "unethical" as they are pointless, inefficient, and often counter-productive.

Affiliate Marketing

Articles and Listings - Power Listings | Articles | Linknet 1 | Linknet 2

Blogs Weblogs Blogging Bloggers Business Blogs Small Business Blogs Blog Software Blog Websites Blog Advertising

Blogs and blogging for marketing

Blogs
Weblogs
Blogging
Bloggers
Business Blogs
Small Business Blogs
Blog Software
Blog Websites
Blog Advertising